Head of Design
Guvera, an ad-funded and subscription based music streaming service, homegrown in Australia, with 14+ million users.
As Head of Design, I directed the entire design process for the Guvera Mobile, Tablet and Web products.
Collaborating daily with the CTO, Head of Product and Product Development Lead as well as project managing a small team of designers, developers and testers to deliver a final product to market.
Thorough user testing of multiple navigation systems allowed us to vet the best solution to guide the user to their desired content. We introduced 'Pick up where you left off' and personalised music channels based on taste profile to allow users to easily play their favourite music with one tap or to discover more of what they love.
Guvera’s core user experience and interface revolves around discovery, recommendations and building up your taste profile. These three pillars define the foundation that brand engagement is layered on top of.
We think of Guvera as an ecosystem that will serve both music enthusiasts and brands.
The Guvera music player picks average colours from the album artwork. To make sure the text and icons were always visible we levelled out each of the RGB values to a minimum. ie. RGB (10, 100, 100) and the minimum was 50 it would end up as RBG (50, 100, 100)
At Guvera, we have created various ways to integrate native branding directly into the app, developing layouts for standard and premium ads as well as sponsored content that feels like natural extensions of, and partnerships with, the Guvera brand rather than distractions from the experience. This was accomplished through curated playlists, video content, articles and custom brand channels.
We know that 90% of users don't want to pay for music so by creating these experiences, we have been able to attract a wider audience.